You can’t really talk about a luxury sports car without mentioning the Aston Martin. There is even an entire rap song dedicated to it and if rap culture is anything to go by, you know quite well that it is a symbol of status among the high and mighty in the society. The Aston Martin brand was founded in the year 1913 by Lionel Martin and Robert Bamford in London. The name ”Aston Martin” is a combination of one of the founders names and Aston Hill where Martin used to race. The company essentially came to be associated with luxury cars in the 1950s and the sixties. It cemented it’s status in pop culture when it was used by the character James Bond in the 1964 movie, Goldfinger. Over the years, Aston Martin cars have continued to be used in different James Bond movies. The company has changed ownership on numerous occasions through the years due to financial difficulties. That is however not to say that it hasn’t seen its fair share of consistent growth and increased revenue generation. The company focuses more on quality as opposed to quantity, which is way very few units of the hand-crafted cars have been released worldwide so far. The Aston Martin brand has existed for nearly a century but only about 30,000 units have been produced.
Current Models and Prices
The current Aston Martin models include the DB9 which is a grand tourer and is available both as a convertible and as a coupe. The convertible is often referred to as the Volante. The DB9 model is largely built using aluminum and most car enthusiasts love it because of its great interior and exterior designs. This model has also been adapted for car racing. The Aston Martin Vantage models (both V8 and V12), are the leanest and most agile of all the car models manufactured by the company. In the 2005 Top Gear awards, Jeremy Clarkson declared the V8 vantage as the coolest car of the year and also the best sounding car of the year. Another popular model is the Aston Martin Vanquish, a powerful speed machine. There is also the super-luxury model, the Aston Martin Rapide. The Rapide S model has been named the best luxury car for six years in a row by the respected French magazine L’Automobile. The Aston Martin Vulcan is designed for speed. In 2015, only 24 units of the Vulcan model were produced. The Vantage is actually the best selling Aston Martin model of all time.
Owning an Aston Martin does not come cheap. Considering that the company only produces very few units every year, it really takes its time with the designs. The Aston Martin Rapide S goes for about $206,000, the DB9 for $201,000, V12 Vintage at $185,000, V8 Vintage at 125,000 and the 2016 Aston Martin Vanquish from $287,000. The price range alone is enough to tell you what type of car the Aston Martin is. Most of the units are pre-ordered which kind of minimizes incidences of overproduction.
The Aston Martin has definitely made it’s mark in the luxury car market. With sleek designs and great technology, it has been able to remain a favorite among the wealthy who love the thrill of speed and luxury. The care with which the cars are designed ensures that they are reliable and function properly.
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